In 1996, Giorgio Armani released a fresh cologne that would knock all other water perfumes off their high-perched pedestals. Filled with the finest of every fragrance category– citrus, aquatics, woods, and florals– Acqua di Gio was the answer to every man’s cologne-related prayers. Well, that was the problem, actually. Men had actually a beautifully managed water perfume that could stand the test of time. However females were left with a middling choice. Tommy Lady, too sweet; Clinique Delighted, too floral; CK One, too 90s. So what was a woman to do? Abandoned in the minimalist 90s without a lasting marine for her own, she might just steal a spritz of Acqua di Gio every now and then.
Fast forward to 2010: Giorgio Armani pronounces they will end this injustice and fill the marine space with Acqua di Gioia, which is reported to be a feminine event of nature. Notes will consist of mint, lemon, spring blossoms, jasmine, cedar, brown sugar, and labdanum. Instead of meaning a full-on resurrection of the 90s citrus-laden oceanic trend, I believe this light-hearted female scent’s main function is to draw attention back to the subsiding classic, Acqua di Gio, while including a totally different twist on light fragrances.
When searching for a fragrance, many individuals state they want something “sexy” or something “fresh.” Perfume houses are hip to that, and have the tendency to market their products with smoldering oceans or starlets and dew-tipped garden flowers. (That is, unless they can play both sides and put the starlet on the beach.).
The popular attractive scent is simple to define. Start with a friendly fruit note, add amber, vanilla, and maybe patchouli, toss in a shot of jasmine and the obligatory unusual jungle orchid, and presto: hot fragrance. A clean scent can take a couple of different methods. It can be citrusy (lots of colognes), ocean-like (Issey Miyake Eau d’Issey), fizzing with steamy aldehydes (Narciso Rodriguez Essence), or soapy (take your pick of the Clean line). It can end up with cool wood or vetiver, or– most likely these days, it seems– a wave of laundry musk.
Giorgio Armani has actually generated excellent loan offering fresh fragrances. Acqua di Giò, both the womanly and manly versions, have been best sellers because the mid-1990s. Acqua di Gioia is the brand’s most current try for the “fresh” vote, and it plays up both the ocean and laundry musk angles of clean. Acqua di Gioia Eau de Parfum launched in June of 2010 and was established by perfumers Loc Dong, Anne Flipo and Dominique Ropion.
If an island motivated Acqua di Gioia, then it must have been a stretch of beach adjacent an outdoor bar. To me, Acqua di Gioia smells like tart lemon passion twisted over a sweet mojito with a sprig of jasmine in it. Right before Acqua di Gioia vanishes, tidy musk makes a soapy look. The scent has strong existence for something marketed as an “acqua,” and those who like it will be rewarded with 6 hours on skin and about a three-foot sillage.